Citing the song as a “bridge” by which to respect “what people want, but showing them what I can do”, the single was packaged with a purloined video send up of Robert Palmer’s “Simply Irresistible” by way of Shania Twain’s 1999 gender-reversing “Man! I Feel Like a Woman!”, to generate buzz and monitor online impressions for the marketing campaign. Preceding the release of Lights Out, the infectious single “Girls Chase Boys”, co-written with Dabbs and Dean, was released in February. Listing six producers and as many duets, the inclusive creative process was a necessary one to help Michaelson “get the darkness out and help turn it into light” after medical issues sidelined her writing in 2013. In a marked departure for the solo artist, Michaelson worked with a team of ten different songsmiths including Nashville’s Trent Dabbs and Barry Dean, singer-songwriter Katie Herzig, and writer/producer Busbee (Pink, Katy Perry, Lady Antebellum) to craft the album’s 14 songs. Her fifth studio album, Lights Out, finds Michaelson looking to increase her market position with minimal risk. An independent artist in the sense that she remains unsigned, Michaelson continues to front her own career, releasing music on her own label under the guidance of the management team who discovered her in 2006. With every step, Michaelson’s commercial appeal has benefited from lucrative placements ranging from an Old Navy ad (“The Way I Am”) to TV soundtracks ( Grey’s Anatomy, Parenthood, Ugly Betty) and a cross-promotion with retailer Anthropologie for the release of her 2012 album, Human Again. Over the course of her carefully choreographed career, Michaelson went from MySpace discovery to ukulele-wielding kewpie doll and piano balladeer. Beginning with her 2010 single “Parachute”, Ingrid Michaelson began the transformation from singer/songwriter to pop chanteuse.
0 Comments
Leave a Reply. |